Our Services
The Rasmussen Consulting Group provides a complete suite of marketing and management services from initial market needs analysis, to business planning, product definition, marketing campaign planning and execution. Our services can be used individually, to augment and enhance your existing marketing process or bundled to provide a complete business campaign.
We're typically brought into a company by the board of directors or the CEO, perform assignments per agreement and leave with all the deliverables as promised. Assignment times vary from hours to months. Compensation varies but is established before an engagement commenses and can be a combination of cash and stock.
Startup Companies
Pulling together a starup company from scratch is a tremendous undertaking for any
entrepreneur. We've been working with startups for over 10 years assisting in all
phases of marketing and management development.
Strategic Planning
Business Plans
Funding Assistance
Due Diligence
Virtual Marketing Department
Growth Companies
Marketing Triage
Channel Strategies
Product Launch and Collateral
Press and PR Activity
Brand Development and Management
Business Development
Later Stage Financing
We can do a thorough Strategic Plan for your company including a full environmental analysis,
define core competencies, create resource maps and perform a gap analysis,
strategy formulation, initiatives and implementation plans
Raising funds? Soliciting Employees? Develop your messages and
lock down the interest of your key constituents. We've written plans for all
types of companies including products, services, non-profits and more. We'll
help flesh out strategies, size markets, identify competition, set risk factors
as well as project revenues, expenses, cash flow requirements, define comps and
set valuation. We help boil down your ideas to their essential elements, pull
together a vision and express the result in a form digestible and easily
comprehended by investors, employees and management.
We are able to assist your company during any required round
of company financing, from writing your pitch to making introductions to
appropriate funding sources.
Often a funding source, particularly venture capitalists, seek
third party validation of your plans and those of your competition. We offer
due diligence services in the areas of technical assessment, customer and/or
market validation, competitive analysis, and more.
We often act as a virtual marketing department -
creating the positioning, establishing the "corporate look" from logos to documentation
to websites, drafting business plans, creating sales tools and training materials,
evaluating product plans, setting up a PR program and securing design wins. To assist
in this effort have affiliations with companies that specialize in Technical
Documentation, Web Page Construction and Graphic Design
For existing companies with strong engineering talent, we come
in and quickly assess your entire company marketing program. We evaluate
products, positioning, target customer lists, technical documentation, marketing
documentation, marcom programs, public relations -- everything related to
marketing. We make specific and pointed recommendations to fix major problems.
If your company doesn't have the resources to make changes, we hire contractors,
permanent employees, train internal transfers, sign on marcom agencies -
whatever it takes to get the job done.
We can work with you to
create a comprehensive sales channel strategy or review your existing sales
channel. We will recommend changes as appropriate to your existing sales channel
to maximze your effectiveness as well as create models to analyze performance. We can then
make specific recommendations by geography to drive results and minimize overhead. We
can review your plans and help create materials for training and promotion to help get the attention of
reps, distributors and any other indirect sales channels.
We can create a comprehensive product launch plans
that targets specific customer segments. We can create the marketing brochures,
application notes, user manuals, magazine articles, customer training labs and
presentations, field training and conference/exhibit events required to gain maximum
customer mind share.
We can create comprehensive press and PR campaigns and
generate compelling press releases, advertisements and other activity that
drives product awareness in your targeted customer base. By leveraging our
solutions approach to a product launch you can leverage similar activity with
other market stake-holders and partners to dramatically increase awareness for
your solution.
We can create and execute a dynamic brand management, awareness and equity building
program including the development of compelling and consistent messages, integrated
througout all products, partnerships
promotions and customer contacts. We can also assist in the recruiting and managing
of all interested parties including corporate communications, PR agencies and
advertising firms.
Analyse your business conditions. Identify, contact and coordinate discussions
with potential business partners - both those that can contribute technology and
know how to the company as well as those that may be interested in acquiring your
technology for themselves. It's all about partnerships.
For IPO, merger, acquisition or any other transaction
requiring an SEC filing, we can assist in drafiting company-specific
documentation with a goal of establishing the highest company valuation
possible. We can also assist in development of roadshow presentations as well as
grooming presentation skills of key participants.