Services for Startup Companies

Pulling together a startup company from scratch is a tremendous undertaking for any entrepreneur. We've been working with startups for over 15 years assisting in all phases of marketing and management development.

Strategic Planning
We can do a thorough Strategic Plan for your company including a full environmental analysis, define core competencies, create resource maps and perform a gap analysis, strategy formulation, initiatives and implementation plans.

Business Plans
Raising funds? Soliciting Employees? Develop your messages and lock down the interest of your key constituents. We've written plans for all types of companies including products, services, non-profits and more. We'll help flesh out strategies, size markets, identify competition, set risk factors as well as project revenues, expenses, cash flow requirements, define comps and set valuation. We help boil down your ideas to their essential elements, pull together a vision and express the result in a form digestible and easily comprehended by investors, employees and management.

Funding Assistance
We are able to assist your company during any required round of company financing, from writing your pitch, to making introductions, to appropriate funding sources.

Due Diligence
Funding sources, particularly venture capitalists and banks, typically seek third party validation of your plans and those of your competition. We offer due diligence services in the areas of technical assessment, customer and/or market validation, competitive analysis, and more.

Virtual Marketing Department
We often act as a virtual marketing department - creating the positioning, establishing the "corporate look" from logos to documentation to websites, drafting business plans, creating sales tools and training materials, evaluating product plans, setting up a PR program and securing design wins. To assist in this effort we have affiliations with a number of companies that specialize in Technical Documentation, Web Page Construction and Graphic Design

Services for Growth Companies

Marketing Triage
For existing companies with strong engineering talent, we come in and quickly assess your entire company marketing program. We evaluate products, positioning, target customer lists, technical documentation, marketing documentation, marcom programs, public relations -- everything related to marketing. We make specific and pointed recommendations to fix major problems. If your company doesn't have the resources to make changes, we hire contractors, permanent employees, train internal transfers, sign on marcom agencies - whatever it takes to get the job done.

Channel Strategies
We can work with you to create a comprehensive sales channel strategy or review your existing sales channel. We will recommend changes as appropriate to your existing sales channel to maximze your effectiveness as well as create models to analyze performance. We can then make specific recommendations by geography to drive results and minimize overhead. We can review your plans and help create materials for training and promotion to help get the attention of reps, distributors and any other indirect sales channels.

Product Launch and Collateral
We can create a comprehensive product launch plans that targets specific customer segments. We can create the marketing brochures, application notes, user manuals, magazine articles, customer training labs and presentations, field training and conference/exhibit events required to gain maximum customer mind share.

Press and PR Activity
We can create comprehensive press and PR campaigns and generate compelling press releases, advertisements and other activity that drives product awareness in your targeted customer base. By leveraging our solutions approach to a product launch you can leverage similar activity with other market stake-holders and partners to dramatically increase awareness for your solution.

Brand Development and Management
We can create and execute a dynamic brand management, awareness and equity building program including the development of compelling and consistent messages, integrated throughout all products, partnerships promotions and customer contacts. We can also assist in the recruiting and managing interested parties including corporate communications, PR agencies and advertising firms.

Business Development
It's all about connections. We analyse your business conditions. Identify, contact and coordinate discussions with potential business partners - both those that can contribute technology and know how to the company as well as those that may be interested in acquiring your technology for themselves.

Financing
For IPO, merger, acquisition or any other transaction requiring an SEC filing, we can assist in drafting company-specific documentation with a goal of establishing the highest company valuation possible. We can also assist in development of roadshow presentations as well as grooming presentation skills of key participants.